Responsive Website Design

Perception offers Responsive Website Design so that your website works on all devices. This is increasingly important as each month more and more people are switching from PCs to tablets and mobile devices to browse the Internet. According to Pew consumers now spend more time interacting with online retailers on smartphones and tablets than they do on desktops and laptops and 21% of phone owners use their devices as their primary way of accessing the Internet, more than PCs and tablets.

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:

  • The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
  • Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
  • Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.


Perception utilizes bootstrap framework to develop all or parts of the websites we design. This allows us to use the most modern website design techniques so you can be sure your site works on all devices, browsers, screens and provides the best user experience while navigating your website.

For a dynamic, responsive website that will meet or exceed your website requirements, contact Perception today.

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